WWE has filed trademarks for two of its biggest stars – Bianca Belair and Universal Champion Roman Reigns.
On March 24, WWE locked down the rights to the term, ‘EST’, ‘Acknowledge Me’, and ‘Tribal Chief’ with it being listed for entertainment and merchandising purposes.
EST is Belair’s nickname and Tribal Chief is Reigns’ nickname. Reigns also uses Acknowledge Me as a tagline. Here are the descriptions:
“Mark For: TRIBAL CHIEF trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
Mark For: EST trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
Both Reigns and Belair will compete at WrestleMania this weeknd. Belair will challenge Becky Lynch for the Raw Women’s Title on night 1 while Reigns will headline the second night when he meets WWE champion Brock Lesnar in a title unification match.