WWE has filed several new trademarks with the US Patent and Trademark Office for potential wrestler names. On Thursday, February 19, 2026, the company filed to trademark the names CJ Valor, Santi Rivera, and Romeo Moreno. These filings are part of the promotion’s ongoing effort to secure intellectual property for its growing roster of developmental talent and new recruits at the Performance Center.
The description of the trademarks covers a wide range of entertainment services, including wrestling exhibitions and performances rendered live and broadcast via various media. It also includes providing wrestling news and information via global computer networks and organizing fan club events. This standard language suggests these names are being prepared for in-ring personas on NXT or other developmental platforms.
On Friday, February 20, WWE continued its filing streak by registering the trademark for Kai Kavari. This name follows a series of other recent trademark filings, which included Tristan Angels and Dorian Van Dux. It was later revealed that Tristan Angels is the new in-ring name for Nathaniel Cranton, indicating that these new trademarks will likely be assigned to members of the most recent Performance Center intake.
In addition to character names, the company has also been busy trademarking potential video game titles. This includes WWE Eras Collide, WWE Generations, and WWE Domination. These trademarks suggest that 2K Games and WWE are exploring new thematic directions for future gaming projects, potentially focusing on the history of the business as the promotion approaches its Las Vegas homecoming for WrestleMania 42.
The WWE recruitment strategy has recently shifted to focus more on established independent talent alongside its college athlete programs. Performance Center leads William Regal and Gabe Sapolsky have been spearheading the search for the next generation of franchise stars.
