On 2/11, WWE filed for a trademark on the Ultimate Warrior logo. This appears to be for merchandising purposes. Warrior’s wife does charity/community work on behalf of the company and they present the Warrior Award during WrestleMania weekend so this trademark filing is no surprise.
The filing is for:
“Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors”
WWE has also filed trademarks for Bo Dallas and “Then Now Forever,” which is used during the signature intro before all of their television shows. “Then Now Forever” was used by CBS during the Super Bowl so this is likely WWE making sure that it’s not used by them again.