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WWE fires their VP of Merchandising

Alan Rebhun, the VP of Venue Merchandising and Operations was let go around WrestleMania. He was let go because he hired a vending company that had gone bankrupt twice to handle concessions at WrestleMania in New Orleans. The event was said to be poorly staffed and disorganized and there was a huge shortage of money. To his credit he did push for an increase of live event t-shirts from $25 to $30 and that helped boost per-cap merchandise numbers. Those numbers have fallen since he’s left. He also came up with good cost-cutting ideas. He came up with the idea of not drop shipping  for every show (they’ve gone back to doing that) and having guys on the road to travel the weekend shows with the merchandise.

The daily drop was said to be a ridiculous expense that they could eliminate.

News from WrestlingObserver.com was used in this post. Please visit WrestlingObserver.com for subscription information.






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