WWE has added a clause in their contracts that will make it harder for released performers to capitalize on their TV persona.
Dave Meltzer noted in the recent Wrestling Observer Newsletter that talent no longer under contract are not allowed to use their character names. So, for example, Adam Scherr would not be allowed to use the name “Braun Strowman” when he signs something at a convention or an independent show.
Prior to this, WWE was preventing released wrestlers from using their character names at shows.
As noted earlier, Strowman may not end up doing much wrestling-related outside of the WWE because of the amount of money that his manager is asking promoters for. At this point, there’s been no talk of him going to AEW. On the other hand, Aleister Black (Tommy End) is expected in AEW in a couple of months, which could mean that his wife Thea Trinidad (former WWE star Zelina Vega) could be going there as well. Last week on AEW Dynamite, Miro namedropped his wife’s name so that could be a sign that she is headed there as well.
AEW does not have such a clause in their contracts so wrestlers working there are able to sign under the names they are using. In most cases, wrestlers who have signed with AEW are using the same names they’ve used on the independent scene so that shows you how hands-off they are with certain things than WWE.