WWE issued the following:
WWE® & WWE LEGEND HULK HOGAN’S REAL AMERICAN BEER STRIKE MULTI-YEAR PARTNERSHIP
Real American Beer Logo to Be Featured On Ring Mat Corners During Every Episode of Monday Night Raw
January 6, 2025 – WWE®, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year partnership with legendary WWE Superstar and Hall of Famer Hulk Hogan’s Real American Beer – one of the fastest-growing light beers in the U.S. – that will showcase Real American Beer branding within WWE’s weekly flagship program Monday Night Raw as well as other key WWE assets.
As an official partner of WWE, Real American Beer will receive ring mat corner branding during every episode of Raw which makes its highly anticipated debut tonight on Netflix. Further, WWE will become a minority owner in the rapidly expanding company, which is now available in 20 states since its launch in June 2024.
“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”
“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” said Hulk Hogan, Co-Founder of Real American Beer. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”
Additionally, Real American Beer will receive social and digital support, including original, short-form content that will be distributed across WWE’s popular social and digital channels which reach more than 700 million users globally. WWE trademarks and Superstars will also be available for use on in-store point-of-sale materials and promotional displays throughout its growing network of retailers nationwide.
Real American Beer is proudly owned and brewed in the USA. Easy to drink yet bold, it was created to fill a gap in the light beer market for an unapologetically American brand. Real American Beer appeals to those seeking a sessionable, high-quality, no-nonsense brew they can proudly bring to any barbecue, tailgate, or dinner table. Real American Beer continues to grow through its ever-expanding network of distributors and retail locations nationwide.
For more information on Real American Beer, including a full list of locations and future events, visit therealamerican.com and follow @therealamericanbeer on social media.
About Real American Beer
Co-founded by WWE legend Hulk Hogan, Real American Beer (RAB) is the beer America built. Now available in 20 states and counting, RAB delivers a crisp, clean, and crushable flavor at just 110 calories and 4g carbs—crafted from four simple ingredients. With a mission to bring people together one beer at a time, RAB is quickly becoming an American favorite. Learn more at therealamerican.com and follow along on Instagram, Facebook and X.
About WWE
WWE®️ is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW, Sony India and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
