One reason why the Crown Jewel shows don't feel important is that they are treated as a giant house since WWE knows that most of their core audience is not watching.
Andrew Zarian of the Mat Men Pro Wrestling podcast said that WWE is looking to change that and they want to make Crown Jewel feel like a show that fans want to see.
Zarian said, "It's a big show, they're giving away big matches in Saudi Arabia. It's a money deal for them. Will there be any long-term changes to their storytelling? Most of the time, no but maybe we'll see some changes happen this time around. Because I know the big deal for them has been [that] they are very much aware that the Saudi show seems like a nothing show. It just seems like a very big house show with no longer-term repercussions. But they want to change that and make this a show you want to watch. One o'clock in the afternoon on a Thursday is maybe not the most peak viewership but they don't give a sh*t about peak viewership. They don't care about any of that because they make the same amount of money no matter how many people watch live or not on Peacock. I would not be surprised if they continue on with these stories and stuff."
As of this writing, here are the matches announced for Crown Jewel:
- Roman Reigns vs. Brock Lesnar for the Universal Championship
- Becky Lynch vs. Bianca Belair vs. Sasha Banks in a Triple Threat Match for the SmackDown Women's Championship
- RK-Bro vs. AJ Styles and Omoos for the WWE Raw Tag Team Championship
- Big E vs. Drew McIntyre for the WWE Championship
- Goldberg vs. Lashley in a No Holds Barred Match
Click below to listen to the latest Mat Men Pro Wrestling podcast.