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WWE may be doing “soft” brand split; backstage details on why Lawler was moved to Smackdown

The situation with Jerry Lawler was serious for a couple of days but he didn’t have to get surgery. As I noted yesterday, Lawler has been in Florida this week on vacation with his girlfriend. The company had talked about replacing Lawler with Booker T in the past so the diverticulitis issue did not play a part in the announce team changes that were announced yesterday.

Booker T was moved to Raw because they liked his work on the pre-show. There are people in the company that like the move because he would offset some of JBL’s “nonsene” on commentary and they felt that Lawler was getting redundant. The decision to put Booker on Raw was made just hours before the announcement was made publicly. Also, Lawler was told that he was needed on Smackdown because he could help get the show over as more important. The company wants the show to get over a 2.5 rating on a regular basis. Also, the company felt that Lawler would have more energy on a 2 hour show. We’ll see how long this lasts but the idea right now is for Booker to be more serious and be more “sports like” instead of the back and forth banter that you hear with Cole, JBL, and Lawler.

The company is thinking about doing a “soft” brand split with some talent that is exclusive to each brand. That was part of their sales pitch when they were in talks about moving Smackdown to SyFy. SyFy was told that the show would be treated as a bigger deal.

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