WWE has reportedly implemented a significant shift in its philosophy regarding main roster call-ups from the NXT brand. According to a new report, the company has moved away from the previous method of immediately pulling talent from NXT television, a practice that often left the developmental brand in a difficult creative position. The new approach is said to be more flexible and secretive, allowing for a smoother transition for the talent and better long-term planning for all three of the company’s brands.
Under the previous leadership of Vince McMahon, it was common for NXT stars to be abruptly pulled from their storylines and brought to Raw or SmackDown with little to no notice. This often left NXT creative scrambling to explain the sudden disappearance of a champion or a top contender. The new system, however, keeps the call-up decisions “closer to the vest” and allows for a more seamless transition. With the main roster’s lighter house show schedule, talent who are called up can now often remain on NXT television to finish their current storylines.
The report also sheds light on a new aspect of talent acquisition and development. A source from the WWE Performance Center noted that the company now sees the value in having veteran wrestlers with television experience on the NXT brand itself. This not only provides mentorship for the younger talent at the Performance Center but also adds a layer of experience and star power to the weekly NXT television show.
It was stated that some veteran talents have been brought into the company with the specific intention of having a full-on run in NXT, with no immediate plans for a main roster role. This new philosophy has been evident in the recent influx of established stars to the NXT brand, a strategy that has helped to elevate the show’s profile.
The current NXT landscape is a clear example of this new philosophy in action. The brand is currently involved in a cross-promotional storyline with TNA Wrestling, featuring numerous established stars from both companies appearing on NXT programming. Additionally, the brand has featured main roster stars in various roles.
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