It looks like WWE has realized that many fans keep up with Monday Night Raw by checking their YouTube page. Every week, their social media team posts clips from Raw as the show is happening but that changed this week.
There were no Raw segments posted on their channel during Monday Night Raw. The first video (seen below) was posted immediately after Raw went off the air. This appears to be another strategy to get people to tune in to the USA Network and to get ratings up. As noted before, the ratings decline has people in management scrambling to figure out how to get viewers back and they are looking to get fans interested in their product ahead of the SmackDown Live move to FOX this fall and the start of their new NBCUniversal TV deal that will keep Raw on the network for at least another five years.
WWE’s Twitter account consisted of mostly GIFs and photos during the show so not much was given away.
This week’s show was headlined by two WrestleMania rematches. The first was Roman Reigns vs. Drew McIntyre. In the main event, Kofi Kingston retained his WWE Championship against Daniel Bryan. The other noteworthy thing about this show was the announcement of the “Wild Card Rule.” McMahon said three Superstars from Raw would occasionally appear on SmackDown Live and four Superstars from SmackDown Live could occasionally appear on Raw. The number was changed to four Superstars later in the show.
The WWE Championship match between Kingston and Bryan went up against the Warriors/Rockets NBA Playoff game on TNT and the Sharks/Avalanche Western Conference second-round series on NBC so it will be interesting to see how Raw ratings look when they come out tomorrow. WWE caught a break because the NBA Playoff game went to halftime during the last 15 minutes of Raw.