WWE Shop Reveals Top 10 Merchandise Sellers of 2025
WWE Shop has officially put out its list naming the company’s top merchandise sellers of 2025. The announcement, which was posted on X, features a 10-person list of the year’s biggest draws.
The Top 10 List
According to the post, the list is ranked in alphabetical order and does not disclose how each competitor ranked internally inside of the top 10.
The top 10 merchandise sellers of 2025 are:
- AJ Lee
- Alexa Bliss
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
Promotional Graphic Highlights Key Stars
In a separate graphic posted by WWE on social media to promote the list, five of the ten superstars were featured: Cody Rhodes, CM Punk, John Cena, Roman Reigns, and Rhea Ripley.
Notably, John Cena—who has been on his “Last Time is Now” retirement tour all year—was featured “front and center” in the graphic. His sales were likely bolstered by a popular line of city-specific merchandise released for various stops on his tour.
Check out WWE Shop's top-selling superstars of 2025! Is your favorite superstar on the list? #WWE
🛒: https://t.co/qpRhOT1qlt pic.twitter.com/Nd3bOlB8Sy
— WWEShop.com (@WWEShop) November 11, 2025
