WWE executives are probably thrilled at the promotion they are getting from Fox. The network has been pushing the SmackDown move on their prime time programming and there are plans to integrate WWE Superstars on some of their shows. Ronda Rousey will be on the upcoming season of “9-1-1” and Paige recently appeared on Fred Savage’s “What Just Happened??!” show.
Fox has kicked the hype onto another level with constant promos for SmackDown during their NFL broadcasts. Almost all of the promos I’ve seen include Becky Lynch and her music has been used in the background on some commercials. Lynch being featured on WWE commercials is expected since she’s one of their biggest stars but what is interesting is that there is a draft coming up and the plan is to get across to fans that SmackDown is not the “B” brand. One way to do that is to make sure that the star power on both Raw and SmackDown is even and Lynch moving to the blue brand could be a boost to the ratings.
Another thing to note is that Lynch was recently part of a Fox Sports WWE photoshoot so that’s another potential sign that she is moving away from Raw. Click here to see the photos. Spoiler note: there are other current Raw stars that were involved in the photoshoot.
Click on the clip below to see the ad that aired during the Redskins vs. Eagles game.
FOX is all in with the SmackDown hype on their NFL broadcasts. There’s another draft coming soon and Becky Lynch is all over these commercials. pic.twitter.com/U1ZCTSstOm