The future of the vast WWE video library and NXT Premium Live Events is becoming clearer as the company approaches the end of its current domestic streaming deal. Since 2021, the WWE library has been housed on Peacock in the United States, but that five-year agreement is set to expire at the start of 2026.
While speaking at the UBS Global Media and Communications Conference, TKO COO Mark Shapiro provided an update on the status of these assets. Regarding the WWE library, Shapiro indicated that the company is moving towards a distribution model that may not be tied to a single platform. He stated that they’re “working on a non-exclusive deal at the moment” and he thinks WWE will have “something to announce” in the first quarter of 2026.
Future of NXT Premium Live Events
Shapiro also addressed the status of NXT Premium Live Events, which currently air on Peacock. Unlike the main roster PLEs, which are moving to ESPN domestically starting in 2026, the home for the developmental brand’s major shows remains undecided. He stated that they’re not in any rush as they have a lot on their plate right now and want to be smart and strategic about that.
The Evolving Media Landscape
These comments come amidst a massive restructuring of WWE’s media rights. The company has already secured landmark deals with ESPN to air main roster PLEs and Netflix to become the exclusive home of Raw starting in 2025. Additionally, WWE will maintain a relationship with Peacock through quarterly Saturday Night’s Main Event specials.
The shift to a “non-exclusive” model for the library aligns with prior reports indicating a potential move to platforms such as YouTube, where WWE already maintains a significant presence. By avoiding an exclusive lock-up, WWE could potentially monetize its archive across multiple digital avenues.
