WWE Extends Strong Live Event Business As Impressive Streak Continues

WWE’s business across the board is strong these days thanks to guaranteed big-money media rights deals with NBCU and FOX currently for Raw, NXT, and SmackDown, the streaming rights from Peacock for PLEs & library, and license fees. Their live event touring business is also on fire, something that has been building for the last year and a half, ironically around the time that Triple H took the book in late summer 2022.

Upcoming shows

Matches confirmed for tonight’s Raw are The New Day’s Kofi Kingston & Xavier Woods vs. Imperium’s Ludwig Kaiser & Giovanni Vinci in a street fight and Sami Zayn vs. Shinsuke Nakamura. It will serve as the Elimination Chamber fallout episode.

WWE also loaded up Friday’s SmackDown with The Rock & Roman Reigns appearances, Bayley & Dakota Kai vs. Kabuki Warriors (Asuka & Kairi Sane), and Santos Escobar vs. Carlito in a street fight.

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The streak

WrestleTix, which does a great job of tracking attendance figures, noted that Friday’s episode of SmackDown from Desert Diamond Arena in Glendale, AZ, has sold out with 11,457 tickets. The last time WWE was at the venue, they drew 12,325 for a September SmackDown. There are currently 718 tickets out for resale.

Per the account, with Raw looking like it will sell out as well, this upcoming SmackDown would mark the fourth straight TV event that WWE has sold out. They could extend that streak with next week’s Raw, which has just over 1,000 tickets left.

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