WWE Hall Of Famer Jeff Jarrett is having a great run in AEW in front of the camera but he also is one of the key people behind the scenes and he talked about that during his interview on Chris Jericho’s Talk Is Jericho podcast.
Jarrett talked about his current duties for AEW:
“The live event industry, which is one of the hats I’m wearing, we’ll call it house shows. It’s not a four letter word around here, which I love. The house show business, I’ll call them the non-televised live events, I think that’s the proper terminology that I use when I’m talking to different promoters. I say, ‘Hey, these are non televised.’ ‘Oh, I got it.’ That’s it right up at the forefront.”
Jarrett continued, “So now getting into the non televised events, I want to be real careful that we strategically help with the guidance on getting, we call C and D markets, but candidly, markets that Dynamite is not going to go to.”
Jarrett discussed AEW’s popularity in international markets and how excited he is about the future.
“Once you get outside the United States, the AEW brand, believe it or not, is on par with WWE. I said, ‘I need numbers in Canada.’ So anyway, they came along and man, it’s fantastic. The growth internationally is super exciting.”
“It’s very obvious,” Jarrett said. “The focus has been on the television product, and when you really look at the strength of the brand, and I know from the quick due diligence I did, you know we have been to repeat markets already. I know even with the pandemic, we’ve been to repeat markets. So there’s a lot of new markets we’re going to in 2023, which is just such an understated value point that oh, you’ve never been to Laredo. Oh, you’ve never been to El Paso. Oh, wait, you’re going to Seattle, Seattle is a major market.”
“I think 2023, I can already see the surge that, and that’s just, let’s say, spreading our wings a little bit more because the focus has been on that Wednesday Night Dynamite in 20 markets or 30 markets. Growth is going to be an understatement, I believe.”
If you use any portion of the quotes from this article please credit Talk Is Jericho with a h/t to WrestlingNews.co for the transcription.
