WWE star Danhausen has signed with Adventure Media for management in all areas, Deadline reports. Adventure Media will focus on growing his IP across film, television, digital, publishing, and other business ventures.
Danhausen debuted in WWE in February at the Elimination Chamber PLE and has since become one of the company’s top breakout stars and a top merchandise seller. He made his WrestleMania debut at this year’s event on April 19 in a segment with John Cena and The Miz.
His crossover profile has grown rapidly outside wrestling. He appeared on ESPN’s NBA Today and cursed the Cleveland Cavaliers, who subsequently lost to the New York Knicks in the first game of their playoff series. He also stormed the set of ESPN’s SportsCenter and took over the Top Plays segment in a moment that went viral. He has become a regular guest on comedy and pop culture podcasts.
His character blends horror aesthetics, absurdist humor, relentless social media interaction with fans, and a signature bit in which he curses his opponents.
Adventure Media is known for its literary business, which includes award-winning filmmakers, showrunners, and creators. In recent years the company has expanded into sports media and has become a destination for athletes, wrestling stars, and broadcast personalities looking to grow their presence across platforms.
