Nallen praised how WWE is providing a “50 to 52-week-a-year sport with no repeats,” as opposed to the other sports they broadcast on Fox such as college football, the NFL and MLB:
“It’s a 50 to 52-week-a-year sport with no repeats. It’s a new novella every week,” said Nallen. “For us to have that kind of appointment programming, that audience, every week of the year, is a really unique opportunity for us.”
Nallen also said that one of the biggest benefits from the deal is for SmackDown “To lock up a Friday night and just not have to focus on programming it from an entertainment standpoint.”
Fox and WWE agreed to a broadcasting deal for SmackDown Live earlier this year. Fox is scheduled to begin airing SDL on October 4, 2019, after agreeing to a five-year deal worth over $1 billion.