Minute Maid and WWE have announced a multi-year renewal of their partnership, with Minute Maid continuing as the Official Juice Partner of WWE.
The expanded deal includes a new co-branded campaign featuring WWE Superstars Cody Rhodes, Jey Uso, and Rhea Ripley, limited-time WWE Superstar packaging on select Minute Maid products, and enhanced match sponsorships at WWE Premium Live Events. The renewal follows what both companies described as a successful first year of collaboration.
As part of the new chapter, Minute Maid and WWE recently launched The Juice Vault, a digital fan experience accessible through QR codes on limited-time Minute Maid packaging. Fans can register from April 17 through July 13 for the chance to win exclusive prizes, including a trip to SummerSlam and limited-edition Minute Maid and WWE merchandise. The experience will also be featured onsite at WrestleMania 42 at Allegiant Stadium in Las Vegas this weekend.
“Our first year with WWE showed us just how deeply fans connect when brands meet them through their passions,” Minute Maid Senior Director of North America Marisa Black said. “As we kick off year two with WWE, we’re building on that momentum by creating experiences like The Juice Vault that bring fans closer to the action and reflect the energy, confidence and fun at the core of both brands.”
Minute Maid’s “Bring the Juice” platform is also returning for a second year. This year’s campaign will feature Rhea Ripley and Dominik Mysterio alongside returning brand ambassadors Cody Rhodes, Jey Uso, and Bianca Belair. The activation will include arena branding, fan engagement moments, broadcast integrations, and a social media component across WWE’s biggest Premium Live Events of 2026, including WrestleMania, Backlash, SummerSlam, and Money in the Bank.
“We’re proud of what we accomplished together with Minute Maid in our first year, bringing the partnership to life across retail, digital and experiential to meet our fans where they are,” TKO Global Partnerships Senior Vice President of Partnership Marketing & Digital Sana Shuaib said. “The recent launch of The Juice Vault and the debut of our new commercial featuring Cody Rhodes, Jey Uso and Rhea Ripley allow us to connect authentically with our fans, and we look forward to continuing our innovative work with such a valued partner in the years ahead.”
Select Minute Maid products featuring WWE Superstar packaging are available nationwide at participating retailers, with additional packaging rolling out later this summer. WWE Premium Live Events are available on the ESPN App with a subscription to the ESPN Unlimited plan.
WrestleMania 42 takes place Saturday, April 18 and Sunday, April 19 at Allegiant Stadium in Las Vegas.
