WWE is attempting to gain the trademark rights to a new term related to the NXT UK brand.
WWE applied to trademark “NXT UK: Prelude” on February 9th with the United States Patent and Trademark Office (USPTO). The trademark is filed in the category of Entertainment services.
It appears that this will be used for a special on the WWE Network. Here is the description for it:
“G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
There was speculation regarding the brand last year due to them not holding shows for several months as a result of the COVID-19 pandemic. Also, during this hiatus, several members of the NXT UK roster having had upsetting accusations made against them.
However, WWE made a deal with BT Sports to film episodes at their studio.