As noted on Thursday, WWE developmental wrestler Saurav Gurjar made a huge mistake when he uploaded a photo from the end of the Winner Take All Match between NXT North American Champion Keith Lee and NXT Champion Adam Cole. The problem with uploading the photo is that the match has not aired yet and is scheduled to close out next week's NXT: The Great American Bash that will be up against AEW Fyter Fest.
We will not spoil the match here if you are reading this but you can click here if you want to see the photo that spoils the ending of the match.
Later in the evening, another NXT developmental wrestler tweeted about the photo and in what appeared to be an effort to help save face for WWE. He said that there were two endings for the match and fans would have to tune in to find out how things play out. Developmental wrestler Ezekwesiri “EJ” Nduka tweeted, “We don’t run a sloppy shop. Two endings. Two stories. Find out next week.”
However, on F4WOnline.com's Bryan and Vinny Show, it was noted by Bryan Alvarez that the post on Instagram was not planned and WWE was not happy about it.
Alvarez said, "I can tell you that it has been made abundantly clear to me that although it seems you cannot possibly be dumb enough to take a photo of the aftermath and put it on your Instagram, that is in fact what happened and the company was furious about it."
The Instagram post got a ton of attention on social media on Thursday so it's possible that the buzz surrounding the ending of the match may help NXT next week. It's also possible that some fans will choose to watch AEW now that they know who was booked to win.