WWE issued the following:
REELSHORT AND WWE® PARTNER TO BRING ORIGINAL LIVE-ACTION MICRODRAMA TO FANS WORLDWIDE
LOS ANGELES, CA — July 14, 2026 — ReelShort, the world’s leading microdrama platform, and WWE, the global leader in sports entertainment, today announced a partnership to produce an original live-action microdrama, marking the first collaboration between a major sports and entertainment brand and a microdrama platform.
The collaboration brings together WWE’s iconic Superstars, world-renowned creative strategy, and global fanbase with ReelShort’s expertise in premium vertical storytelling to create an entirely new entertainment experience for audiences around the world. Together, the companies are introducing a new way for fans to experience entertainment through mobile-first storytelling, while expanding the possibilities of the rapidly growing microdrama format.
The first series will feature WWE Superstars Drew McIntyre, Jacob Fatu and Joe Hendry, among others, alongside fan-favorite ReelShort stars Marc Herrmann and Chase Mattson.
Production is scheduled to begin next month, with the series expected to premiere this early fall.
“Brand partnerships are evolving beyond product placement. We’re creating entertainment ecosystems where brands, talent, and storytelling come together to build cultural moments that audiences actively engage with and share,” said Sammie Hao, Head of Talent & Business Development at ReelShort.
“By bringing WWE Superstars into the ReelShort cinematic world, we are creating a new storytelling experience for the WWE Universe, while reaching a fresh audience with premium content on ReelShort’s innovative platform,” said Ben Houser, Head of Original Content and Development, WWE.
About ReelShort
ReelShort is the world’s leading microdrama platform, delivering premium original scripted series through fast-paced, mobile-first storytelling. Available in more than 100 countries and reaching more than 70 million monthly active users, ReelShort is redefining how global audiences discover and engage with entertainment through original productions, bestselling IP adaptations, and collaborations with leading creators, brands, and entertainment companies. ReelShort is developed by Crazy Maple Studio, a global entertainment company behind some of the world’s most successful mobile storytelling platforms.
About WWE
WWE is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
