Triple H has opened up about the realities of running WWE’s creative department and the challenge of balancing big moments with long-term storytelling.
Speaking with Joe Tessitore ahead of WrestleMania 42, WWE Chief Content Officer Paul Levesque addressed fan criticism and the impossibility of satisfying everyone all the time.
“You know, it’s a funny thing when people will say, you know, if you’re online or you hear fans talking and they’re like, ‘I didn’t like that.’ Yeah, I know. Believe me, I’m the first guy going, ‘That didn’t work. That wasn’t good. We screwed up there.’ Sometimes you’re putting things out there, you’re like, ‘Eh, this’ll be decent. This is not going to be A++.’ It has to ebb and flow throughout the year. There’s times when, you know, like, ‘This show will be good. It’s not going to be guns blazing.’ There’s times when you know you gotta put your foot on the gas,” Levesque said.
He also addressed the challenge of making sure everyone involved in the creative process is working toward the same goal rather than individual moments.
“The trick is keeping everybody else, I think sometimes, in the same mindset of, you know, we talked about thinking about tomorrow. All the time, people make suggestions of like, ‘What if you did this, and this whole thing?’ And it’s like, ‘Yeah, that’s amazing, it just doesn’t leave us a place to go.’ So you have to balance out the ‘What do I do today that’s epic,’ and ‘What do I get to tomorrow?’ It’s always a mix and a challenge to balance that out. Nobody bats a thousand, I’m no different, right? But you want to try as best as possible to manage everybody to stay in the same ballpark so somebody’s not trying to swing for the fences while everybody else is trying to hit a double,” Levesque said.
Levesque was named WWE Chief Content Officer in September 2022 and has said there was no clear single moment when he felt he had fully taken over.
If you use any portion of the quotes from this article, please credit Joe Tessitore’s interview with a h/t to WrestlingNews.co for the transcription.

