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WWE confirms the end of brand-exclusive pay-per-views

WWE sent out an email to their mailing list on Saturday that confirms the rumor that they are ending brand-exclusive pay-per-views. The speculation started last week when Ticketmaster sent out an email to let fans know that Backlash would now be a combined show.

The reason for the change is likely because it’s not cost-effective to continue split-branded shows because they have not led to a significant increase in WWE Network subscriptions. The idea is to load up one pay-per-view per month with talent from both brands in hopes that it will increase subscriptions and ticket sales. If you were a fan of the first brand split then you’ll remember that they tried this before until Vince McMahon to combine both rosters.

WWE released the following pay-per-view schedule for 2018:

WrestleMania 34 – April 8, 2018

WWE Backlash – May 6, 2018

WWE Money in the Bank – June 17, 2018

WWE Extreme Rules – July 15, 2018

SummerSlam – Aug. 19, 2018

WWE Hell in a Cell – Sept. 16, 2018

WWE TLC: Tables, Ladders & Chairs – Oct. 21, 2018

Survivor Series – Nov. 18, 2018

WWE Clash of Champions – Dec. 16, 2018

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