WWE Hall of Famer Rob Van Dam has launched two cannabis product lines under a new venture called RVD Wellness, announced May 12, 2026.
The THC line, RVD420, is set for a multi-state retail rollout across seven U.S. markets through a distribution and retail partnership with a national multi-state cannabis operator. The CBD line, DAM GOOD CBD, will launch nationally as a direct-to-consumer e-commerce platform at DAMGOODCBD.com in June 2026.
“Creating these products for other cannabis enthusiasts is very important to me,” Van Dam said. “THC and CBD products have been part of my routine for decades and instrumental to my success. Authenticity, quality, and consistency are all things that I stand for, and will be part of the customer experience when trying the products.”
Van Dam has been an outspoken cannabis advocate throughout his career, a position he held publicly for decades before legalization became mainstream. He first built the persona into his ECW run in the 1990s, coining the phrase “RVD 4:20 means I just smoked your a—-,” and launched a prior CBD venture, RVDCBD, in 2020. The new venture expands into THC for the first time.
The THC line is described as bridging “authentic cannabis culture with disciplined execution,” while the CBD platform is aimed at recovery, rest, and everyday use.
Van Dam, 55, became a multi-time champion across ECW, WWE, and TNA over a career spanning more than two decades. He held the ECW Television Championship for a record 700 days, won the Money in the Bank match at WWE WrestleMania 22, and became the only man to hold both the WWE and ECW World Championships simultaneously after defeating John Cena at ECW One Night Stand in 2006. He was inducted into the WWE Hall of Fame in 2021.
More information on the THC line is available at RVD420.com. The CBD line launches in June at DAMGOODCBD.com.
